Snapbook. Facegram. Youchat. Twinterest.

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Today’s technology is amazing for organizations and businesses. Customers and stakeholders from anywhere can ask questions and get answers without picking up a phone. Organizations can deliver messages right to stakeholder and potential clients using very little capital.

So, does that mean every organization should have a presence on every social platform? The short answer is no.

When considering what social platforms would be most beneficial for your organization, consider the following:

• Where are your customers/stakeholders? If your target demographic is men between the ages of 55-70, SnapChat would not be beneficial. If you’re seeking the attention of moms between the ages of 25-50, consider Pinterest. To learn more about platform use demographics, check out this 2016 Pew Research report on social media user demographics.
• Where does your organization fit? A public entity that offers helpful hints on disaster preparedness may find the posting length and visual nature of Facebook to be a better platform rather than Twitter, where characters and images are limited.
• Do you have the resources? Social media isn’t free. Sure, a business can set up a free account and never purchase a sponsored post. But, effective social media use requires strategic planning and dedicated time to implement and monitor. Posting for an organization may require a shift or complete reassignment of duties. As the audience grows, social media may could become a full time job.

Considering the advantages of real-time interaction and extension of services, social media can be a great tool for business. Implemented strategically, organizations and clients could mutually benefit. Be sure to consider these options and the impact on your organization to maximize your social media accounts.

Cheers!

Jessica